The Guy At Home In His Underwear

This campaign launched on October 6, 2010 is a 25-day adventure that will raise awareness and money for testicular cancer. Mark, a cancer survivor himself, will be staying at home in his underwear in front of the camera 24/7 for all of the voyeurs out there. Meaningful and entertaining. Check out the website and Facebook [...]

Diesel Sneakers – Kick Ass Campaign

Another amusing campaign from Diesel. In order to promote its line of sneakers, the fashion label created an ass kicking central. On top exploring the sneakers catalog, you can view some funny videos (see image above), customize your own kicking pleasure (pick a shoe, a type of kick, and a recipient), a beat box game, [...]

More Birthdays – Gallery

As part a campaign to raise awareness on cancer and elevate hope for more years of living to those affected, the American Cancer Society launched an online gallery of prints produced buy various artists. Buy them and money is used to fight back cancer. Also explore the music gallery where known musicians help you send [...]

Bright Star Studio

As part of a partnership with X Factor (a TV talent show in the UK), TalkTalk launched an online talent show, inviting the audience (wannabe music artists and karaoke lovers) to create videos of themselves singing, dancing or playing in a band using an augmented reality recording boot. Pick your track and start performing. Share [...]

Draw and Fold Over

The Big draw event (in October) is a worldwide initiative that uses drawing to connect visitors with museum and gallery collections, urban and rural spaces  in new and enjoyable ways. as As part of a campaign to promote the event, this site called Draw and Fold Over, allows you to play a sort of Picture [...]

Pizza Maker

As part of a campaign to get more contracts, creative duo Joel Utter and Gustav Hedström built this online pizza maker to lure in potential execs. They will actually deliver the pizza you created if you bring them in for an interview. Try it out. Share on Facebook

Dirty Dishes

Morning Fresh dishwashing detergent from Australia wants to demonstrate its cleaning power with a plate, bowl or mug that go from super dirty to super clean when dipped in hot water. But of course, there is a twist. A sexy one. The dishes display a photo of a studly fireman, cop or cowboy. You actually [...]


Inspiration is everywhere and these are my discoveries. This blog is a collection of initiatives I find throughout the web, from clever marketing campaigns to incredible artistic expressions.

User Experience Specialist
& Digital Creative Director

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Copyright © 2010 Marco Gervasio for INLOAD. All rights reserved.