How Innovation Happens

As part of a campaign to promote Steve Johnson’s new book “Where Good Ideas Come From“, the video below gives you in 4 minutes the principles of innovation. The whiteboard drawing would make a great poster in the office! The book is available as pre-order on Amazon (release date: October 5, 2010) Share on Facebook

The Future of the Book

IDEO, this incredibly innovative design firm, has just published this video presenting their thoughts on the future of books. While many of the principles demonstrated in the clip already exist in some iPad applications, their concepts still inspire. From social book discovery to collective story building, the future looks bright. Share on Facebook


Inspiration is everywhere and these are my discoveries. This blog is a collection of initiatives I find throughout the web, from clever marketing campaigns to incredible artistic expressions.

User Experience Specialist
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Copyright © 2010 Marco Gervasio for INLOAD. All rights reserved.